Bartenura kosher wine going mainstream

I have never seen a kosher wine being advertised to the general public before.

I noted three years ago that Bartenura was featured in a hip-hop video by DJ Khaled, who is in fact of Palestinian Arab descent!

And two years ago Bartenura made this TV commercial:



I don't think that the target audience for these ad campaigns are going to be interested in knowing that the wine is named after a rabbi.