Avi describes the difference between bloggers like EoZ who explore stories in-depth and tweeters like the winner, Arsen Ostrovsky, who gets his messages aimed right at the "kishkes."
Arsen says that he tweets so much because he wants to talk about more than just the conflict, but about the larger narrative of Israel altogether. Twitter has no prerequisites to get onboard and can have a tremendous impact.
Check it out:
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