The uniformity of official reaction in Israel to the Ben & Jerry’s decision reflects an Israeli political consensus — unlike that of the international community — that does not distinguish between Israeli territory within its internationally recognized 1948 borders and the territories it occupied in 1967.
A similarly biased Washington Post column:
The whole episode reveals a fundamental tension in Israel’s posture about its role in the Palestinian territories. On one hand, Israeli officials vehemently reject the charge that their government is perpetuating the crime of apartheid in the West Bank and East Jerusalem — where Palestinians are subordinate to Israeli security imperatives and denied the same political rights as their neighbors — by drawing a line between Israeli policies in the occupied territories and in Israel proper. Palestinians there are under the jurisdiction of the Palestinian Authority, a weak and unpopular institution that the Israelis claim is accountable for Palestinian grievances.
Yet when Ben & Jerry’s makes a business decision based on conditions specifically beyond the Green Line, it is read as an “anti-Israel” move writ large and even deemed antisemitic. This, some analysts argue, is untenable, and also illustrates the extent to which the Israeli establishment resists being held to account on the world stage.
“Ben & Jerry’s just did the same thing that Israel itself does, and even employed the exact same argument that Israel wields to fend off charges of apartheid — that there is a distinction between official Israeli territory inside the Green Line and disputed Israeli territory beyond the Green Line, and thus treating the territory and the people who live on it in different ways makes sense as a matter of policy,” wrote Michael Koplow of the Israel Policy Forum. “It is not credible to argue that the Green Line should exist when it is convenient and that it should be erased when it is convenient, and that it is outrageously anti-Israel, antisemitic, or even a form of terrorism to maintain the same distinction that Israel itself makes in all manner of ways.”
The Ben & Jerry's board had been pushing to withdraw ice cream sales from the occupied territories for years, said the board's chair, Anuradha Mittal. However, it wanted to release a different statement, reviewed by NBC News, that made no reference to continued sales in Israel — a decision that Mittal said would require board approval — and highlighted the company's commitment to social justice.Unilever released the statement against the wishes of the board and in violation of a legal agreement made when it bought Ben & Jerry's in 2000, Mittal said.