Monday, January 31, 2011

  • Monday, January 31, 2011
  • Elder of Ziyon
Since it was frustrating trying to figure out what to post here and what to post at my NewsRealBlog gig, I decided to start to document my ideas about Hasbara 2.0 that I spoke about in December.

So I will be running a continuing series on hasbara there.

The first installment, an introduction, is up now.

Check it out!

Related Posts:

  • Melanie Phillips: "Israeli hasbara is a joke"A video where Phillips tells it like it is:… Read More
  • Hasbara 2.0 - a taxonomy of effective communicationTowards the end of my Hasbara 2.0 lecture, I (too quickly) went over this slide: The higher you go up the pyramid, the bigger the emotional pay-off. Things like videos, songs, and plays reach people on a visceral level and a… Read More
  • 2010 Hasby Award WinnersAs announced last night in my live presentation in New York, here are the winners of the 2010 Hasby Awards: People's Choice Runner Up with over 2000 votes: Pilar Rahola's article, "The Anti-Israel Hysteria" People's Choice… Read More
  • Hasbara case studyIn my Hasbara 2.0 lecture I stressed that Israel needs to use the language of human rights to argue its case, especially to a liberal audience. I was just pointed to a post at The Camel's Nose that makes the same point beaut… Read More
  • EoZ Hasbara 2.0 video now availableThe video of my Hasbara 2.0 lecture at Yeshiva University on December 7 (audio plus slides) is now available. The lecture enumerates 11 Rules of Hasbara and 14 ways that anyone can be a reporter - i.e., find news that the me… Read More

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Elder of Ziyon - حـكـيـم صـهـيـون



This blog may be a labor of love for me, but it takes a lot of effort, time and money. For 20 years and 40,000 articles I have been providing accurate, original news that would have remained unnoticed. I've written hundreds of scoops and sometimes my reporting ends up making a real difference. I appreciate any donations you can give to keep this blog going.

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