Palestinian media has been filled these past days, as they were during previous rocket barrages, with photos and videos purporting to show Israeli civilians (often called "settlers") in fear of the rockets.
It is perverse. There is joy at seeing Israelis run for cover or shouting for their loved ones to take cover in the seconds before a rocket will hit the area.
If Israeli media would gleefully publish videos of panic-stricken Gazans, Israelis would be rightly vilified worldwide for how callous they are at the very real fear that ordinary Gazans have of airstrikes. But these sorts of articles are widespread in Palestinian media.
Part of it comes, no doubt, from sites that are associated with terror groups themselves. The honor/shame mentality wants to show that these groups matter - they can affect the lives of the hated enemy. The thing they hate most is being marginalized and ignored. Like a toddler, they are gratified at the grown-ups taking notice of their tantrums.
But part of it is also that they have embraced terror as their very identity. They don't have any realistic military goals against Israel, but making ordinary Israelis run for safety is something they can do. It is a reflection of their impotence that makes them so happy to pretend that their rockets matter.
And they want to see Israelis panic so much that they are willing to risk the lives of their own people just to get those videos and photos. Just so they can pretend to their audience that they are big and strong enough to get a reaction - they are not totally irrelevant.