Last July I quoted an Omedia article
highly critical of the IDF's information policies. At least by judging from the website, it appears to be even worse nowadays - and the IDF is not alone in its horrendous record of hasbara, and the Israeli government's web efforts highlight these shortcomings all too well.
The IDF web site's
English section is a joke. There is nothing about current operations, no press releases, no substantive articles describing its philosophy - almost nothing. And there is an
empty video section. In the era of YouTube, this is unforgivable. Even the
photograph section is impossible to navigate in Firefox and woefully out of date.
It's
Hebrew section seems marginally better - at least there are
some videos - but in general it is just as hard to navigate, and the world audience is not conversant in Hebrew.
The IDF is not the only Israeli organization that is failing in its obligation to tell the world its story. Even the
Foreign Ministry website - better than the IDF's, to be sure - has stories on its front page that are months old. Its
video section is sparse as well, with no indication of even what year the videos were created.
Even the
IsRealli blog, which was launched with much fanfare a year or so ago by the Israel Consulate in New York, is being updated only once or twice a week.
Compare these with the
Israel Insider website, the video site
Israel Up Close, the excellent
Israel21c site and its associated blog
Israelity. These are professional, attractive and updated sites that do what Israel's official websites do not - inform the world about what is really going on and show a side of Israel that is never seen on the news.
The talent exists for Israel to do a better job in Internet hasbara. The poor track record needs to be improved, and quickly.
UPDATE: Two commenters mentioned
Israelplug.com and it looks like a very good and entertaining site.