A court in Canada ruled on Monday that Israeli wine from settlements must be marked, saying that labelling such products as "made in Israel" is misleading to people who wish to boycott settlement products for political reasons.Ken Roth of Human Rights Watch seems to think this is a human rights issue, somehow:
Canada tells Israel it has to stop trying to pass off wine made in its illegal settlements as if it is "Made in Israel." Consumers have a right to know the truth and then decide whether they want to purchase the wine. https://t.co/HTrMEd2e4I pic.twitter.com/5Xm4KRpaAi— Kenneth Roth (@KenRoth) July 30, 2019
No BDSers will buy any Israeli wines anyway. The people who want to buy them should indeed know which region of Eretz Yisrael they are getting the wines from.
I think the proud labeling of wines from Judea and Samaria can boost their sales far higher than any theoretical damage from the very few J-Streeters who love Israel enough to buy Israeli wines but want to boycott "settlement" wines.