There were only three nominees for this category, but that didn't make the decision any easier. The Jaconson article is destined to be a classic and the Brendan O'Neill article is a must read.
In the end, I went with Hen Mazzig's article because it is the best example of hasbara in the classic sense: explaining things to readers they might not know about, heightened by the first person account of his experiences.
Congratulations!
By the way, I wish I had thought of nominating this article, which is also about a peacenik getting slapped with reality. It probably wouldn't have won but it would have been a very good addition to the nominee list.