A visit to Sodastream

This week I am attending a fantastic gathering of pro-Israel advocates in Israel known as #Digitell19. On Wednesday we went on a tour of the Sodastream factory in the Negev.

Sodastream is very impressive in how well it is managed and it has been growing exceptionally fast - a 30% increase in sales in the past year alone. But nothing is more impressive than how seriously it takes hiring people from all walks of life. It is a diverse and happy work environment.

I hope to make a fuller video in due time, but this one video shows how all kinds of people are working together. (Since we arrived at the time of second shift, chances are the 100 Palestinians who work at this factory - coming in a bus from Jerusalem that Sodastream set up for them - are not in this video.)

Anti-Israel activists love to pretend that they support "peace." But the Jewish Voice for Peace, for example, does not want you to buy Sodastream products and help actual peace between Jews (of all colors) and Arabs.

Who really wants peace? The people who work to ensure that Jews and Arabs can work and interact with each other, every day. The ones who want Arabs to boycott Jewish businesses, the ones who sabotage sports programs between Israelis and Palestinians, the ones who scream about the dangers of "normalization" - those are the ones who don't want peace.

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