Even though the BDSers love to target Caterpillar, there is no Caterpillar equipment here. Only Hyundai and Hitachi.
So how come we never hear of any initiatives to boycott those companies?
Could it be because Hyundai and Hitachi products are sold in the Palestinian Authority areas?
In fact, an anti-Israel organization listed lots of manufacturers of equipment that Israel uses for activities in the territories besides Caterpillar that we never hear about: Bobcat, CNH Industrial (UK), Doosan, Hidromek (Turkey), Hitachi, Hyundai, JCB (UK), Liebherr (Switzerland), Terex, and Volvo (Sweden).
If the BDSers are so pure in their motives, then why don't we hear about boycotts of these companies? How come we aren't seeing any protests by Swedish anti-Israel activists against Volvo or the Swiss against Liebherr? Why haven't the divestment campus initiatives said a word about these other companies and only concentrate on HP and Caterpillar?
The reason, of course, is that the BDSers don't want the world to think that Israel uses so many manufacturers that are also used by Palestinians and Arab countries and their liberal European friends. Their BDS initiatives would fail miserably if they tried to cast such a wide net because everyone would know that the boycotts would be useless from the start.
But it might be fun to see if any of these so-moral anti-Israel activists drive Hyundais or Volvos.
UPDATE: It turns out that Hyundai has been on the BDSers target list - for a couple of weeks. (h/t Shaun)