Thursday, December 25, 2014

  • Thursday, December 25, 2014
  • Elder of Ziyon
From Philly.com:
For those with no time to wrap their gifts, the Herzl Group of Camden County Chapter of Hadassah, the Women's Zionist Organization of America, has been providing the service at the [Cherry Hill] mall for 40 years.

All proceeds from the monthlong gift-wrapping service go toward medical research in Israel for diseases such as Parkinson's, breast cancer, and multiple sclerosis.

"It's kind of become a tradition for me," said Clarence Lejeune, 52, a developer from Sicklerville, in his 18th year getting his gifts wrapped at the Hadassah kiosk. "I know no matter how late I procrastinate in buying my gifts, they will get wrapped, and wrapped beautifully. These ladies do a wonderful job."

The Camden County Chapter of Hadassah began gift wrapping at the mall to raise money for medical research in 1974, as well at two other malls owned by the Pennsylvania Real Estate Investment Trust (PREIT) - the Moorestown Mall and Voorhees Town Center. Last year, it raised $30,000 from all three malls, according to Carolyn King, the chapter's vice president of fund-raising.

Each year, the event is run by an all-volunteer staff. The service at Cherry Hill began Dec. 4 and concluded at 6 p.m. Christmas Eve.

Five volunteers, all women (though men have volunteered, too) worked diligently behind the counter on Wednesday.

"It's just wonderful to meet people, see what they are buying, and see what the trends are this year," said Yvonne Friedman, the local group's organizational vice president. "It's also great to be able to raise thousands and thousands of dollars for medical research, children's programs, and humanitarian efforts."

Based on what she had been wrapping all month, Friedman said the most popular items to give have been Michael Kors handbags, North Face coats and jackets, and boots. She also noted a difference among shoppers this year.

"They are in a very good mood this year," Friedman said. "People are not as frenzied this year compared to last year. They are calmer and much more patient."

Founded in 1912, Hadassah, the Women's Zionist Organization of America, is the largest women's, largest Zionist, and largest Jewish membership organization in the U.S. The Camden County chapter was founded in 1925.


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