Tuesday, July 27, 2010

  • Tuesday, July 27, 2010
  • Elder of Ziyon
From Al Arabiya:

Less than a year after its establishment, the Dubai-based first camel milk chocolate company is now ready to invade global markets with a new flavor to the world's most popular sweet.

In October 2009, Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum established al-Nassma which, in partnership Austrian chocolate manufacturer Manner, aiming at producing 100 tons of the new product.

The world's first camel chocolate will be exported to Arab countries as well as Europe, the United States and Japan. The company is planning to sell its products at London's Harrods.

Al-Nassma is currently selling its products in the store attached to its farm, which houses 3,000 camels, as well as in luxury hotels and private airlines. Online shopping of al-Nassma chocolates will be launched within a month.

The Gulf is the best place to launch camel milk chocolate since it is home to the best camel breeds and camel milk is part of its diet due to its numerous benefits, said Martin Van Almsick, al-Nessma general manager and former manager of the chocolate museum in Cologne, Germany.

"Camel milk is healthier than cow milk," he told Al Arabiya. "It contains five times more vitamin C, less fat, less lactose and more insulin. This makes it perfect for people with diabetes and lactose intolerance."

Since al-Nassma chocolate is a luxury product, Van Almsick added, it will not be sold in supermarkets, but one mall in each UAE city will have an outlet.

"We aim to be the Godiva of the Middle East."
Well, it could be worse.


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