Sunday, November 21, 2010

  • Sunday, November 21, 2010
  • Elder of Ziyon
The worldwide Boycott, Divestiture and Sanctions movement somehow manages to get a lot of headlines about its efforts in making Israel look like a pariah state, convincing people to avoid using her products. Most of those efforts are fictional - for example, last week they claimed that the Netherlands' top pension fund had divested from Israeli companies in its portfolio, a claim that was found to be false, and this is a pattern of lies from the BDS leaders to try to give the appearance of gaining traction.

The best proof comes from the Country Brand Index of 2010, sponsored by FutureBrand and the BBC World News. From their report (not directly online; you can request it here:)

The Country Brand Index is an annual study that examines and ranks country brands, based on FutureBrand’s proprietary research methodology.

The sixth edition of CBI incorporates a global quantitative research study with 3,400 international business and leisure travellers from 13 countries on all five continents, qualified by in-depth expert focus groups that took place in 14 major metropolitan areas around the world. The overall country brand score is calculated using FutureBrand’s Hierarchical Decision Model (HDM), which measures overall country brand performance in the following areas:

AWARENESS:
Do key audiences know that the country exists? How top of mind is it?

FAMILIARITY:
How well do people know the country and what it offers?

ASSOCIATIONS:
What qualities come to mind when people think of the country?
We look at the measured perceptions of five key association dimensions:

• TOURISM
• HERITAGE AND CULTURE
• GOOD FOR BUSINESS
• QUALITY OF LIFE
• VALUE SYSTEM

PREFERENCE:
How highly do audiences esteem the country? Does it resonate?

CONSIDERATION:
Is this one of the countries being thought about for a visit?

DECISION / VISITATION:
To what extent do people follow through and visit the country?

ADVOCACY:
Do visitors recommend the country to family, friends and colleagues?
Israel ranking this year shot up from #41 to #30.

Not only does it rank far higher than every Arab and Muslim country save one (the UAE fell from #23 to #28), but it rose more positions in 2010 than any nation except for Chile, which gained a lot of visibility for the miners' rescue and jumped 19 places on the list.

The BDS movement has nt only been ineffective - it has backfired.

Egypt went down 13 spots (45 to 58), Jordan down eight (67 to 75),  Syria down five (82 to 87), and Iran plummeted from 98 to 109, the second worst ranking in the list next to Zimbabwe.


Israel (#30 +11) received significant marketing investment for tourist destinations. Israel moves in the right direction in 2010 – particularly in Tourism metrics like Authenticity and History, which align very well with campaigns promoting heritage and culture.

I guess that this means that most people realize that historic Jerusalem is in Israel despite the efforts of one advertising board to pretend otherwise.

(h/t VC Cafe)

EoZTV Podcast

Podcast URL

Subscribe in podnovaSubscribe with FeedlyAdd to netvibes
addtomyyahoo4Subscribe with SubToMe

search eoz

Loading...

comments

Speaking

follow me

Follow by Email

Contact

Elder: elder -at- elderofziyon dot com
Mrs. Elder: mrs.elder -at- elderofziyon.com


translate

E-Book

For $18 donation








Sample Text

EoZ's Most Popular Posts Ever

Hasbys!

Elder of Ziyon - حـكـيـم صـهـيـون

Elder of Ziyon - حـكـيـم صـهـيـون
This blog may be a labor of love for me, but it takes a lot of effort, time and money. For over 11 years and over 23,000 articles I have been providing accurate, original news that would have remained unnoticed. I've written hundreds of scoops and sometimes my reporting ends up making a real difference. I appreciate any donations you can give to keep this blog going.

Donate!

Monthly subscription:
Payment options

One time donation:

subscribe via email

Follow EoZ on Twitter!

Tweets

Compliments

The Jerusalem Report:"A seemingly indefatigable one-man operation, armed only with a computer, chutzpa and stamina."

Algemeiner: "Fiercely intelligent and erudite"

Omri: "Elder is one of the best established and most respected members of the jblogosphere..."
Atheist Jew:"Elder of Ziyon probably had the greatest impression on me..."
Soccer Dad: "He undertakes the important task of making sure that his readers learn from history."
AbbaGav: "A truly exceptional blog..."
Judeopundit: "[A] venerable blog-pioneer and beloved patriarchal figure...his blog is indispensable."
Oleh Musings: "The most comprehensive Zionist blog I have seen."
Carl in Jerusalem: "...probably the most under-recognized blog in the JBlogsphere as far as I am concerned."
Aussie Dave: "King of the auto-translation."
The Israel Situation:The Elder manages to write so many great, investigative posts that I am often looking to him for important news on the PalArab (his term for Palestinian Arab) side of things."
Tikun Olam: "Either you are carelessly ignorant or a willful liar and distorter of the truth. Either way, it makes you one mean SOB."
Mondoweiss commenter: "For virulent pro-Zionism (and plain straightforward lies of course) there is nothing much to beat it."
Didi Remez: "Leading wingnut"

Interesting Blogs

Categories

Abbas liar Academic fraud administrivia al-Qaeda algeria American Jews Amnesty analysis anti-semitism apartheid arab refugees Arafat archaeology art ASHREI B'tselem bahrain bbc BDS BDSFail Bedouin Beitunia beoz book review breaking the silence Cardozo Chanukah Christians conspiracy theories Cyprus Daphne Anson Davis report DCI-P double standards Egypt Elder gets results ElderToons Electronic Intifada EoZNews eoztv Erekat EU Euro-Mid Observer Fake Civilians 2014 Fatah featured Features fisking flotilla Forest Rain free gaza freedom of press palestinian style future martyr Gary Spedding gaza Gaza Platform George Galloway gideon levy gilad shalit gisha Goldstone Report Good news Grapel Guardian gunness Haaretz hamas Hamas war crimes hasbara Hasby 2014 Hasby 2016 Hebron helen thomas hezbollah history Hizballah Holocaust denial honor killing HRW Human Rights Humanitarian crisis humor Hypocrisy ICRC Ilan Pappe impossible peace incitement Indonesia international law intransigence iran Iraq Islamic Judeophobia Islamism Israel Loves America Israeli culture Israeli high-tech J Street jabalya jeremy bowen Jerusalem jewish fiction Jewish Voice for Peace jihad jimmy carter John Kerry jokes jonathan cook Jordan Juan Cole Judea-Samaria Kairos Karl Vick ken roth khalid amayreh Khaybar Lebanon leftists Linkdump lumish mahmoud zahar Malaysia max blumenthal McGraw-Hill media bias Methodist Miftah Mohammed Assaf Mondoweiss moonbats Morocco music Muslim Brotherhood Nakba Natural gas Nazi News nftp NGO NIF norpac NYT Occupation offbeat Omar Barghouti Opinion oxfam PA corruption PalArab lies Palestine Papers pallywood pchr PCUSA Peter Beinart Petra MB poll Poster Preoccupied Prisoners propaganda Proud to be Zionist purimshpiel Qaradawi Qassam calendar Rafah Ray Hanania real liberals reference Richard Falk rogel alpher roger cohen roger waters Saudi Arabia saudi vice self-death self-death palestinians sex crimes SFSU shechita sheikh tamimi Shujaiyeh SodaStream South Africa Speech stamps Syria Tarabin Temple Mount Terrorism This is Zionism Thomas Friedman Tunisia Turkey UCI UK UN unesco unhrc United Arab Emirates Unity unrwa UNRWA hate unrwa reports UNRWA-USA Vic Rosenthal Washington wikileaks work accident X-washing Yemen zahran zionist attack zoo Zvi

Blog Archive