IDF Plan to Takeover Gaza City Sends Hamas Into Hysteria
While there’s no shortage of doom and gloom predictions over Israel’s war in Gaza, there’s one group in particular that is dreading the IDF’s planned takeover of Gaza City: Hamas. How could this impact hostage release negotiations? And is it also connected somehow to the Gulf states? I explored this in my Shabbat column for Israel Hayom, an excerpt of which is below.Six European foreign ministers condemn Israel's planned Gaza City operation
It’s a shame Israelis don’t hear what senior Hamas officials have been saying in recent days. If they did, they might feel a bit more encouraged and argue a bit less. The organization is in complete hysteria over Israel’s threats to enter Gaza City. The euphoria following the “Al-Aqsa Flood” has evaporated, and the effectiveness of the starvation campaign has ended. In fact, they no longer even speak of October 7 as a victory that brought huge achievements and returned the Palestinian issue to the center of global attention.
This week, Belgium distanced itself from Palestinian recognition, while the United States once again made clear, through Steve Witkoff, that Hamas must leave Gaza quickly.
Within Hamas, the entry into Gaza City is being called “the final battle.” In their view, every country has abandoned them except Yemen. Iran has stopped its support, and even the Qatari money that stirs debate in Israel is, from their perspective, proof that Doha too has abandoned them.
That is the reason for Hamas’ lowered demands, for their support of a partial deal. Entry into Gaza City, as Hamas sees it, could seal their fate entirely. Total surrender and the return of all hostages, however, is not on the table, since for them that would be the final nail in the coffin of Yahya Sinwar’s vision. After all, he ordered the October 7 massacre in an attempt to prevent Israeli normalization with Saudi Arabia. An Israeli victory in Gaza, however, would also bring along Syria, Lebanon, and other states.
But Benjamin Netanyahu is unwilling to accept a partial deal. This leads to two related questions: First, is it better to wave around the threat of entering Gaza City than to actually carry it out? Perhaps the threat of conquering the city is more effective than the slow, costly reality, in terms of both human lives and international legitimacy. Second, could this be an Israeli deception tactic? Maybe it’s a sophisticated way to force Hamas’ hand. What happens if, fearing an IDF takeover of the city, Hamas agrees to release more hostages in a partial deal?
Foreign ministers from Iceland, Ireland, Luxembourg, Norway, Slovenia, and Spain condemned Israel's planned takeover of Gaza City in a joint statement published on their respective government websites on Friday.Explaining Israel's actions in Gaza is pointless - this is why
In the statement, the ministers said that they "condemn the most recent Israeli offensive launched in the Strip and the announcement to establish a permanent presence in Gaza City.
"We reiterate that the intensification of military operations will endanger the lives of hostages who cruelly remain in the hands of Hamas and will lead to the intolerable deaths of innocent Palestinian civilians, including women, children, and elderly people."
The joint statement continued to describe the IDF's planned operations in the Palestinian city as "opening a new phase of uncertainty and intolerable suffering for both sides." The ministers urged the Israeli government to halt its planned operations and reconsider.
The ministers then referenced the Integrated Food Security Phase Classification (IPC), which declared there is a famine in the Strip, stating that it's imperative that UN agencies and NGOs operate in the area "to alleviate the humanitarian catastrophe."
Israel's Foreign Ministry and Prime Minister's Office condemned the IPC report, with the former saying it's a "tailor-made fabricated report to fit Hamas’s fake campaign,” and the latter saying, "Israel has a policy of preventing starvation." Days later, Israel asked a global hunger monitor to retract the IPC assessment.
Confront: Israel and its supporters are outnumbered and out-financed, but there is enough energy in the Jewish world to make sure not a single anti-Israel demonstration goes unchallenged - even if it’s 10 demonstrators facing 10,000. Antisocial media, like TV, is a close-up medium. A small, quirky group can get as much coverage as a large, conventional one - maybe more. Israel needs to learn how to be small and quirky.
Confronting anti-Israel groups also means tracking them online and harassing them within the limits of the law. (I had to say that.) They should start worrying about their cybersecurity. The Jewish world is full of young experts who could take this idea and run with it - if only Jewish leadership, in Israel and abroad, would adopt the policy. If that means fewer self-congratulatory dinners and awards for Jewish leaders in New York, so be it.
Word: This is as close to traditional hasbara as we should get. A single billboard in New York’s Times Square can be worth its weight in gold if it carries the right message. With hundreds of thousands of billboards worldwide, why not a contest offering free trips to Israel? Or fun video games with a message? Once free of the old “just tell the truth and it’ll be fine” mindset, the possibilities are endless.
But, like hasbara, none of this will work if Israel’s actions are indefensible.
Not wrong, mind you - indefensible. That means if Israel’s 21st-century wars are fought according to 20th-century rules, Israel loses.
Most of what Israel has done since the Hamas pogrom of Oct. 7, 2023 - when Gazan terrorists breached the border, murdered, raped, and burned more than 1,000 Israelis, and took 250 hostages - can be legally and morally justified. In the post-truth world of antisocial media, that doesn’t matter.
Selling a war that lasts nearly two years in an impoverished territory where society glorifies victimhood was never possible. There is too much raw material for distortion, lies, and fabrications - too much to counter or explain. In a world of short attention spans and narrative-driven “truth,” Israel needed to end this war in weeks, not months, certainly not years - pull out, and prepare for the next round. After two years of combat, that outcome looks likely anyway.
Allowing nonstop anti-Israel propaganda to flood the world for two years, engulfing allies and threatening to turn Israel into a pariah state, is the greatest failure of the Gaza war. And that’s saying something, considering the monumental failure that marked its beginning.
The conclusion: By reordering its priorities and focusing on methods that bring results, Israel can turn back the tide of antisemitic propaganda, even if it takes years.
But none of this will succeed unless Israel’s leadership makes strategic decisions with the world in mind - not just domestic politics.
That, too, goes far beyond hasbara.




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