Well, it turns out that Moroccan oil is the selling point.
And it also turns out that the leader in that field is - Israel!
Charlize Theron is one of the hottest A-list celebrities in Hollywood. In a recent red carpet event at the MTV Movie Awards she wore a Lanvin dress, Jimmy Choo shoes, Cartier jewels, and hair styled with Moroccanoil from Israel.Those Israelis! First they steal falafel, then hummus, then the keffiyeh, and now Moroccan argan oil!
Also on the list of celebs reported to be using the products based on oil from the rare argan nut are Madonna, Katy Perry, Angelina Jolie, Scarlet Johansson and French beauty Marion Cotillard.
The idea for the novel product took root when a Chilean woman, Carmen Tal, went to get an emergency hair treatment while visiting Israel with her Israeli husband. Tal was introduced to a special product at the salon that she felt made her hair healthier, softer and more manageable.
“Carmen’s hair was damaged and someone used the product on her hair, and she ended up buying the company,” says celebrity hair stylist Antonio Corral Colero from Barcelona, Moroccanoil’s artistic director.
The key ingredient is grown only in Morocco and more recently in Israel, where special cultivars of argan trees are producing more oil than the native Moroccan cultivars.