Remember this headline from the New York Times last month?
It was an op-ed by Omer Bartov - the second since the Gaza war started - declaring that Israel is committing genocide in Gaza.
But here's what Bartov said at a lecture a few months earlier:
“Genocide is a legal term… I use that term in debates now because I know, I see the immense urge to deny… But for the people in Gaza, do you think it really matters if you call it genocide or war crimes? We need to use that terminology because we are talking to another public… For the people in Gaza… who cares what you call it.”
In other words: he adjusts his use of the word “genocide” based on the rhetorical impact he wants. forget legal precision or academic consistency. He wants impact ..
That’s a serious red flag - especially from someone who titled his article “I’m a Genocide Scholar. I Know It When I See It.”
Bartov has now published two New York Times op-eds arguing that Israel is committing or is on the verge of committing genocide. He uses the same selective quotes from Israeli officials - ripped from context - that we've seen before and ignores the extensive counter-evidence. The second article even got him a featured interview in the same newspaper about the “fallout.” In other words: it made a splash.
And that’s the point.
The New York Times op-ed page is the holy grail for pundits. Bartov didn’t land there twice because he made a nuanced legal argument. He got there because he’s an Israeli Jew willing to say Israel is guilty of the worst crime imaginable, only decades after the Holocaust. That breaks the narrative, flips expectations, and generates buzz.
Had he held the mainstream position shared by most genocide scholars, that Israel's actions don’t meet the legal threshold, he wouldn’t be published in the Times at all. In fact, the only op-ed the NYT published saying that the accusations of genocide were wrong came from their regular columnist Bret Stephens. No Holocaust scholar was approached or approved to write an opposing opinion. (A rare counterexample is this op-ed in the Washington Post by scholars Norman J.W. Goda and Jeffrey Herf.)
This is the media-intellectual feedback loop: and it’s not about truth.
Media outlets chase clicks. Pundits chase prestige. When those goals align, the system rewards hot takes, outrage, and moral drama, especially when it comes from someone “unexpected.” The more a claim subverts group identity or shocks the audience, the better it performs.
The result? Truth becomes a liability.
Nuance doesn’t go viral. Careful legal arguments don’t get op-ed space at the NYT. What rises instead are loud, emotionally loaded, and often distorted takes, especially when they break ideological or tribal norms.
This isn’t an isolated case. It’s a media-wide problem.
Decades ago, journalism was built on trust, reputation, and accuracy. Now it runs on per-article performance metrics. That means buzz, not balance. Reporters and editors are rewarded for virality, not verification. And scholars willing to bend or amplify their message to fit the emotional needs of the moment find themselves with platforms - no matter the cost to their credibility.
Bartov himself once recognized this dynamic. In a 2000 review of Norman Finkelstein’s The Holocaust Industry, he wrote:
“Finkelstein views himself as innocent of any desire to exploit 'The Holocaust' for his own ends… The fact that his sensational 'revelations' and outrageous accusations draw a great deal of public and media attention is no fault of his own... From his Mount Sinai, everything is clear and obvious. It's just that his voice is too faint to be heard in the valley.”
Bartov isn’t as dishonest as Finkelstein - but the echo is unmistakable. He once critiqued the exact performative dynamic he now appears to be enacting. That’s not just ironic. It’s a warning sign of how the pursuit of visibility can erode the very integrity that once anchored public scholarship.
"He's an Anti-Zionist Too!" cartoon book (December 2024) PROTOCOLS: Exposing Modern Antisemitism (February 2022) |
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