The Joy of Hating Jews
Nazi Germany understood this with terrifying sophistication. Some of the most disturbing footage from the period is disturbing precisely because people appear cheerful. Crowds smiled during boycotts of Jewish stores and later acts of public humiliation and degradation. Book burnings resembled university festivals. Torchlit parades became raucous public celebrations. Looting, gathering, and watching flames together transformed hatred into public theater in which ordinary people could participate.Seth Mandel: The CliffsNotes Guide to Anti-Zionist Brainwashing
Today’s digital culture has monetized these pleasures. Online platforms are engineered to maximize engagement by maximizing emotional reward. Antisemitism is extraordinarily well suited to such systems. Platforms amplify the thrill of forbidden knowledge, insider language, memes, and collective outrage while making them instantly accessible and endlessly repeatable. The digital dogpile—coordinated mass attack on a single Jewish target—is the mob made digital. Like the analogue mobs that preceded them, these too are often gleeful and public. But unlike earlier forms, participation no longer requires gathering in the street or much physical effort at all. The mob no longer needs to gather, it simply needs to log on.
Flooding Jewish journalists’ social media feeds with Holocaust jokes and “oven” memes; defacing synagogues, menorahs, or Jewish community centers with swastikas—often timed to holidays; filming antisemitic taunts of visibly Jewish people and posting them online for laughs; turning classic antisemitic tropes into viral “ironic” content or remix videos—none of these are coherent responses to a supposedly sophisticated international cabal controlling the world’s economy, politics, media, migration, and satellites. They are rituals of humiliation. The point is not resistance. The point is pleasure.
Revelation, belonging, and moral framing explain much of antisemitism’s appeal and durability. They are pleasures that can disguise themselves as insight, solidarity, and justice. Each has a cover story. Together, they remove the ordinary societal restraints on cruelty. Once hatred feels righteous and collective, Jewish suffering itself becomes the pleasure. The sadism—pleasure in Jewish pain, fear, and humiliation for its own sake—has no disguise. The suffering itself is the reward.
One of the most difficult realities confronting Jews about antisemitism is that their outrage is part of the reward structure. It is part of the fun.
Antisemitism is rarely content merely to express itself. It seeks reaction. The shock, anger, fear, and public anguish it provokes are psychologically and socially rewarding to the antisemite. It heightens the drama. This helps explain why even wildly implausible accusations persist despite their absurdity. The accusations are not simply designed to persuade—they are meant to scandalize, provoke, and energize. Their very absurdity is part of the thrill. Jews have been accused of using Christian children’s blood to make matzo, of controlling the weather, of harvesting organs from Palestinian children, of training and deploying dogs as instruments of sexual assault, of operating secret space lasers. The accusations need not be coherent. They need only be energetic. The more absurd the allegation, the more satisfying the reaction it provokes.
This creates a peculiar bind. Antisemitism cannot be ignored. History punishes indifference again and again. But public Jewish distress feeds the very reward system sustaining it. Condemnation does not deter, it deliver the pleasure the antisemite wants.
If Jews protest loudly, it will be cast as Jews having something to hide. If Jewish organizations demand collective condemnation, it will be cast as Jews having the power to suppress criticism. If Jews stay silent, it will be cast as indifference, arrogance, or worse—tacit agreement. Confront the accusation publicly and Jews feed the spectacle. Ignore it and normalization spreads. Explain it carefully and with nuance and lose ground faster. Complexity will always be outrun by emotional simplicity and the vocabulary of moral crusade. In short, Jews become unwilling performers in someone else’s theater. The antisemite wins either way.
This is part of the exhaustion Jewish communities experience in the wake of antisemitic waves that followed Oct. 7 and have not abated. It is not only fear. It is the demoralizing recognition that every available response is both necessary and compromised.
Antisemitism is not a burden its adherents bear—it is a pleasure they seek. Antisemitic narratives are not the cause of antisemitism—they are its cover stories. Spectacle is not a byproduct of antisemitism—it is often the product. Sadism is not a side effect—it is what revelation, belonging, and moral righteousness make possible. Jewish outrage is not a deterrent—it is a reward. And all of this is because, while the antisemite often claims to be outraged by Jews, history shows he is—far more often than not—thrilled by them.
The story of Taryn Thomas’s recovery from the intellectual isolation of pro-Palestinian activism provides a handy guide for anyone interested. Her quotes in her Telegraph profile are perfect as a CliffsNotes-style outline of the anti-Zionist movement in the West:Seth Mandel: Heed This Rabbi’s Words
“People I know, whether it was activists or people I look up to, were already posting their thoughts.” This is Thomas reflecting on her social circle at Stanford after the massacres of October 7 but before Israel’s ground incursion in response. She didn’t know much about the conflict, but those around her had talking points ready to go to defend Hamas and indict Israel as soon as the attack happened. This is key to anti-Zionist activism: It isn’t grassroots or organic; it is pre-packaged and distributed to an army of propagandists.
“I never really understood why, but we were told that in order for us to be free, Palestine has to be free.” Thomas, who is black, was introduced to the pro-Palestinian cause at Black Lives Matter events. This is classic anti-Zionist media strategy: Co-opt someone else’s oppression and tell them that they are the victim of the Jews. Immediately making it about someone other than the Palestinians also frees one from the burden of the Palestinian share of blame for the state of the conflict.
“It seemed like everyone was a lot more educated than me and very certain and sure of themselves that this is a genocide. The only safe position was the more radical one in the encampment.” Once inside the activist wing of the mission, one quickly finds that the lazy river flows only in one direction. If you float along, you drift into increasingly more extreme territory; it is staying in one place or exploring moderate positions that require effort.
Rabbi Ammiel Hirsch, the senior rabbi at the Stephen Wise Free Synagogue in New York, gave a speech yesterday at a Reform Judaism conference that I predict will be studied, remembered, and referenced for the foreseeable future by his fellow rabbis.
The address should be watched, because Hirsch knows how to deliver a speech. And because often when there’s something you really need to hear, you need to literally hear it. The speech was a rousing call for Reform Judaism to wear its Zionism on its sleeve, to proudly embrace Jewish particularism, and to hold firmer than ever to its belief in Jewish peoplehood.
Because it is no surprise that I support Hirsch’s unapologetic love of Zion, I will comment on one specific aspect of the speech that I believe made it so profound. In organized American Jewry, just as in politics, an idea has taken hold: Because young people are wishy-washy on Zionism and Israel, institutions must either adapt to welcome their ideas or watch their membership crumble.
I won’t mince words: This is weaselly behavior. Which is why I’m not shocked to see it in politics, even as I find the self-debasement cringeworthy. But I have no patience at all for it in Judaism for one reason: Our clergy are our teachers.
Teaching, leadership, education—these are what saved Judaism after the destruction of the Second Temple and the ensuing exile. We argue endlessly about what our rabbis say and do and mean, but it is largely thanks to this system that we have something to argue about at all.
So if young people are straying from Jewish peoplehood, is it our responsibility to join them? Or to teach them?
One of the repeated explanations one hears from liberal Jews is that so many young people have never known a not-right-wing Israeli government. In political circles, this can make Israel advocacy difficult for Democratic officials.
Hirsch also shares this sentiment. He has many disagreements with the current Israeli government, and he does not shy from saying so. But he does not use this as an excuse:
“Given the growing hostility to Israel, especially in our circles, liberal and progressive spaces, it is not enough for us to proclaim our Zionist bona fides every now and again, often expressed defensively, and with so many qualifications, stipulations, and modifications that our enthusiasm for Zionism is buried under an avalanche of provisos. It is not enough to issue occasional press releases, or tweets, that we are a Zionist movement. We are the leaders. We must lead.”















