I was just pointed to a post at The Camel's Nose that makes the same point beautifully:
Today, Maen Rashid Areikat, Chief Representative of the PLO to the United States, penned a response to Moshe Yaalon’s articleon the Middle East Channel of Foreign Policy.com. While faulty policies are at the core of Israel’s public relations woes, the two articles are an excellent case study in the failures of Israeli rhetoric and public relations. The Foreign Policy readership is highly mobilized, educated, and invested in world affairs. A side by side comparison of three components of the articles illustrates the extent to which Areikat understands this, and Yaalon does not.Read the whole thing, and hope that Israeli leaders read it as well.