The organization behind it, Keep Israel Safe, is brand new and was founded by Tom Rose, former editor of the Jerusalem Post.
(h/t Love of the Land)

Buy EoZ's books!
PROTOCOLS: EXPOSING MODERN ANTISEMITISM
If you want real peace, don't insist on a divided Jerusalem, @USAmbIsrael
The Apartheid charge, the Abraham Accords and the "right side of history"
With Palestinians, there is no need to exaggerate: they really support murdering random Jews
Great news for Yom HaShoah! There are no antisemites!