"Sound of Music" flashmob in Ariel

Filmed at Ariel University by students of the Film/TV track of the Moskowitz School of Communication, “Sound of Ariel” showcases a side of the city that is often overshadowed in the media by the city’s geo-political significance.

Ariel has long been the beacon of culture in Samaria, with the Ariel Regional Center for Performing Arts founded in 2010 to host the finest of Israeli and international culture. With a population of 20,000, Ariel counts among its residents many immigrants from the former Soviet Union who came with a strong background in music, song and dance.

The “Sound of Ariel” flashmob brings together a multi-generational ensemble of the city’s musical groups, including Ariel’s violin ensemble, the “Sound of the Heart” senior choir, and the Piccicata children’s choir. The Atzil Nativ-Masa program for Russian-speaking students at Ariel University have rounded out the “Sound of Ariel” ensemble with a student contingent. The musical track was recorded by the Sound Engineering department at Ariel University’s Design and Technology Center of Samaria.

Ariel University has been the subject of one of my posters.

(h/t Lenny Ben David)