Trader Joe’s prides itself on delivering great products at fair prices. And we agree that they deliver on that promise. So, when we saw that our favorite food store is now selling Passover Matzo made in Israel we had to act.
Trader Joe’s also has a reputation for being responsive to customers, so we started this campaign to tell them how disappointed we are in their decision to sell house branded Matzo prominently marked as a “product of Israel” or any other products labeled as “made in Israel.”
In support of the Palestinian Civil Society’s call to boycott all Israeli products, we never purchase Israeli-made products at Trader Joe’s or anywhere else, but that no longer feels like enough. It is important that we tell stores, and the good people who work in them, why we boycott Israel and how badly it reflects on stores when they sell products made in Apartheid Israel.
We hope that many people will join us by printing out this note to Trader Joe’s, signing it, and giving it to a manager in every Trader Joe’s that you shop in:
The funniest part of the Mondoweiss article was a selfie of co-author Seth Morrison smiling in front of the matzoh display with his "Palestine 1948" T-shirt. His smile makes it look like he is promoting the matzoh, not boycotting it!
This is way beyond activism and well into obsession territory. No one on Earth thinks that Palestinians are helped one iota from these ridiculous stunts, and it is obvious to all who care to think about it that this is not animated by concern for Palestinian human rights but visceral hate for the Jewish state.
Trader Joe's sells other Israeli products, including their own branded Bamba snack and "Israeli Feta Cheese." Horrors!
I can't wait for Sukkot when the haters start a campaign to boycott Israeli etrogim.
(h/t Roger K)
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