New England Patriots owner Robert Kraft faced the camera during a video call, pointing to a small, sky-blue lapel pin on his blazer.The pin is the symbol of a $25 million “Stand Up to Jewish Hate” campaign launched Monday by the 81-year-old billionaire through his Foundation to Combat Antisemitism, aiming to raise awareness nationwide about soaring incidents of antisemitism online and in person. The campaign will feature emotive ads to be introduced by stars of top television shows such as NBC’s “The Voice,” and the “Kelly Clarkson Show,” and Bravo’s “Watch What Happens Live with Andy Cohen.”“This little blue square represents the Jewish population in the United States – 2.4%,” said Kraft, who was raised in Brookline, Massachusetts, in an observant Orthodox Jewish family. “But we’re the victims of 55% of the hate crimes in this country.”
"Jewish hate"??? That sounds like a campaign against Jewish bigots! It is not a synonym for antisemitism - it is a phrase antisemites would say!
The American Jewish Committee, which has joined this campaign, talks about "combating anti-Jewish hate" on its own webpage. So which is it - are we fighting Jewish hate or anti-Jewish hate?
Why couldn't the slogan be "stand up to Jew-hatred" or even "stand up to antisemitism"?
How could a $25 million campaign allow its key message to be so muddled?
The blue square is likewise not the clearest message. If someone has to explain what the logo means, it is not a good logo.
I'm all for fighting antisemitism, but any campaign needs a clear theme that is easy to understand without any need for explanation. This isn't it.
A campaign against antisemitism certainly shouldn't choose a slogan that could easily be written on the front page of Stormfront without irony.
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