It looks like they started their campaign on January 9, asking people to use the hashtag "#PretAPartheid."
It isn't exactly trending on Twitter on Facebook.
But they are trying to make it sound HUGE. So they have enlisted their fellow propaganda "news" sites, Middle East Monitor and Palestine Chronicle, to claim that "pressure is mounting" on Pret a Manger.
They claim that they have sent 350 emails to the company's president so far, which for a week-old campaign is not very impressive. And their social media hashtags are going nowhere.
They aren't giving up, trying to get Israel-haters to hand out leaflets at the store locations on January 28 (naturally, a Saturday.)
This isn't the only boycott that FOA has attempted that went nowhere. They are actually pretending to boycott Coca Cola for having a plant in Atarot - while Coke is enjoyed by Palestinians.
Perception is everything, and over the next couple of weeks you will see Israel haters pretend that this campaign is successful. But in the end it is all a means to get more people for Friends of Al Aqsa's mailing list.