I went looking for old ads that mention "kosher for passover" from a century ago, and stumbled onto these two.
April 3, 1922:
March 28, 1923:
The ads themselves aren't remarkable. What is remarkable is the newspaper that they were published in: the Baltimore Evening Sun, a secular newspaper.
Jews were a bit less than 10% of the population of Baltimore in 1920, and lots of immigrants from Eastern Europe moved there.
There was at least one Jewish newspaper in the city at the time. Yet the advertisers thought that they would do better by advertising to the entire Baltimore community - even including Hebrew and Yiddish in their ads!
It seems to indicate a remarkable confidence in their Jewishness, with no fear of "what will the goyim think?" that seems to be the default position of most Jews today, of all levels of religiosity.
(And even then, the Jews were ahead of the progressive game in creating vegetarian meat substitutes!)
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