First described in a 1977 study by Temple University psychologist Dr. Lynn Hasher and her colleagues, the illusory truth effect occurs when repeating a statement increases the belief that it’s true even when the statement is actually false.Subsequent research has expanded what we know about the illusory truth effect. ...For example, the perceived truth of written statements can be increased by presenting them in bold, high-contrast fonts or when aphorisms are expressed as a rhyme.
"From the river to the sea, Palestine will be free."
"There is only one solution, Intifada revolution:"
"Hey hey, ho ho, Zionists have got to go!"
"Khaybar Khaybar al Yahud, jaish Mohammed sa yahud."
See a pattern?
The repetition is used in many different ways. The entire point of "Israel Apartheid Week" on campuses is to have people associate "Israel" with "Apartheid," and this year Ken Roth of HRW used the words "Israel" and "apartheid" over 130 times together - and stopped using the word "apartheid" with any other country (as he had previously done). It is all part of the brainwashing technique with the express aim of demonizing Israel.
repetition is an integral part of brainwashing techniques because connections between neurons become stronger when exposed to incoming signals of frequency and intensity. She argues that people in their teenage years and early twenties are more susceptible to persuasion. Taylor explains that brain activity in the temporal lobe, the region responsible for artistic creativity, also causes spiritual experiences in a process known as lability.
The techniques of brainwashing typically involve isolation from former associates and sources of information; an exacting regimen requiring absolute obedience and humility; strong social pressures and rewards for cooperation; physical and psychological punishments for non-cooperation ranging from social ostracism and criticism...
In the final portion of the book, Part III: "Freedom and Control", Taylor describes an individual's susceptibility to brainwashing and lays out an acronym "FACET", a tool to combat influence and a totalist mindset.FACET stands for Freedom, Agency, Complexity, Ends-not-means, and Thinking.