Even though the modern State of Israel is 73 years old, Jews represented Palestine in World's Fairs way before 1948. In fact, the first time was 125 years ago.
This Jewish New Year's postcard is from the Great Industrial Exposition of Berlin of 1896 - and the story behind it is remarkable.
Portrayed in the photograph are Heinrich Loewe, Moshe David Șuv and others at the entrance to a building bearing the sign "Exposition of Sons of Israel in the Holy Land" (In Hebrew and German), with palm trees and a mosque
A Colonial Exhibition was held as part of the Great Industrial Exposition of Berlin in 1896, with grand displays replicating towns and villages in Africa, New Guinea and other places (for which purpose the organizers brought natives from these places, dressed them in traditional costumes and presented them to the public, in sets portraying indigenous life). The town of Cairo was "built" in one of the exhibition compounds where a Palestinian booth was erected (under the name "Exhibition of Sons of Israel Colonies in the Holy Land"). The pavilion offered for sale products from Palestine: "Carmel" wines, olive wood artefacts, books and booklets printed in Palestine, and more.
The person in charge of organizing the Palestinian pavilion was Moshe David Șuv (one of the leaders of founders of the colonies Rosh Pina, Yessod Hama'ala and Mishmar HaYarden). In his book "Zichronot LeBeit David […]" he describes the exhibition: "Among the general exhibition displays, a miniature city was built in the form of Cairo… with shops, hotels and Arab cafes, with the Nile flowing…. Our exhibition, the Palestinian one, was arranged in Cairo, within one of the great mosques. When I sat in this exhibition I felt as if I was in an Arab town…Thousands visited the exhibition, Jews and non-Jews and almost all bought wine and other products"
After being displayed in Berlin the exhibition was moved to Cologne and later to Hamburg.
