A court in Canada ruled on Monday that Israeli wine from settlements must be marked, saying that labelling such products as "made in Israel" is misleading to people who wish to boycott settlement products for political reasons.Ken Roth of Human Rights Watch seems to think this is a human rights issue, somehow:
Canada tells Israel it has to stop trying to pass off wine made in its illegal settlements as if it is "Made in Israel." Consumers have a right to know the truth and then decide whether they want to purchase the wine. https://t.co/HTrMEd2e4I pic.twitter.com/5Xm4KRpaAi— Kenneth Roth (@KenRoth) July 30, 2019
To be honest, I don't have much of a problem with the wine makers being very specific about their wines being produced in Judea and Samaria. I would suggest a label saying "Produced in the Judean Hills of Eretz Yisrael." Even the names of many of the wines show where they are from, for example Shiloh and Psagot and Gush Etzion and Beit El and Hevron Heights.
The number of people who would buy Israeli wines in general and want to boycott only the wines made in Judea and Samaria is very small, while the number of Zionists who would want to specifically support the brave Jews who are reclaiming Eretz Yisrael are higher.
In fact, according to KosherWines.com, there are at least 130 varieties of wine being marketed from that region. It has a special section just for people who want to buy wine from Judea and Samaria.
No BDSers will buy any Israeli wines anyway. The people who want to buy them should indeed know which region of Eretz Yisrael they are getting the wines from.
I think the proud labeling of wines from Judea and Samaria can boost their sales far higher than any theoretical damage from the very few J-Streeters who love Israel enough to buy Israeli wines but want to boycott "settlement" wines.