He is trying to pretend he has a sense of humor about his crying on air last year and by making that bad Photoshop* from an old TV show, but his desire to have people tell him that they like him is real.
And pathetic.
But if Gunness really wants to insert himself in a TV show, here's one that might work:
UPDATE: Gunness didn't make the first poster above; it was done at Israellycool.