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Tuesday, January 20, 2015

After Sodastream: Another Israeli company is advertising in the Super Bowl

After last year's smash hit Sodastream ad, another Israeli company - Wix -  is preparing a Super Bowl ad this year with 30-second spot in the fourth quarter.

Wix allows anyone to make attractive websites. Here is how they describe their Super Bowl plans:

While we can’t give away too much… we certainly can’t keep all the details to ourselves. The ingredients go a little something like this: it’s 5 parts NFL legends, another five parts quirky small businesses (to be revealed soon), one part TV star (can you guess who?) and some laughs thrown in for good measure.

We don’t mean to name drop but Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris just happen to be our new BFFs. They also just happen to be proud owners of brand new businesses that just may surprise you.

We could go on and on, but we think we’ll just let Terrell Owens and his friend Matty Matheson give you a taste of what they’re baking:



OK, the message isn't exactly as clear as Scarlett Johansson's

Will there be a groundswell of BDSers going crazy over Wix this year? Well, ask Cornell University Students for Justice in Palestine, who proudly use the Israeli technology in Wix - and hilariously justify it.

I also found a number of other BDS sites and anti-Israel sites who rely on Wix for their webpages.

Good old BDS hypocrites. They hate everything to do with Israel - until they want to use it themselves.