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Tuesday, June 10, 2014

Nike short film has Star of David-like logo on bad guys

Nike released a short film yesterday that already has millions of views. As Adweek describes it:

The concept is that mad scientists have created clone versions of Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Andrés Iniesta, Franck Ribery, David Luiz and Tim Howard. The human versions, you see, take too many risks on the field, and their percentage chances for success aren't great (prior evidence notwithstanding, apparently). The clones, meanwhile, precise and machinelike in their decision making, have been engineered to take no risks (the Germans have perfected this, of course, but never mind) and are ready to stomp on their frail human opponents with ruthless mathematical efficiency.

Thus, events are set in motion that lead to the ultimate showdown—as Nike calls it, "The Last Game." This isn't just a football match. It's Deep Blue vs. Kasparov for the future of world football.

Here are the cyborgs, with their uniforms:


OK, I understand that the logo represents a soccer ball. I can also understand that the creators of the video would choose the most symmetric, machine-like representation for their design.

But didn't anyone at Nike over the past several months of development look at it and notice that it is also essentially a Star of David?
Like this...

Did no one at Nike think to rotate the logo 30 degrees, so no one would associate the Jewish star with the inhuman, heartless, cyborg players?



(This is an example of the figure-ground optical illusion, where you can see one image or the other, but not both.)


(h/t Manny)