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Friday, January 24, 2014

My Sodastream poster dedicated to Scarlett Johansson (updated)



UPDATE: The Forward mentions this poster but says it is inaccurate.
In fact, the company’s own estimate of how many Palestinians it employs is now 500 out of some 1,300 total workers — up from 160 Palestinians in December 2010 as a result of the growth in sales.

And the poster’s grandiose claim that the company “built a mosque on site” appears to be based on a company video during which an Arab employee displays a room that he says is “dedicated to prayer.” The space shown is actually a locker area with a small eating table, some coat hooks on the wall, a coffee machine and a couple of large garbage cans. The workers are shown spreading thin prayer mats on the bare floor during their prayer times — far from a customized prayer room, much less a mosque.


However, I took all the information from a JTA article last year that The Forward published itself on February 10, 2013. It said:

"Some 500 West Bank Palestinians work at the site, in addition to 400 Arabs from eastern Jerusalem and a mix of 200 Israeli Jews and foreign workers, including refugees from Africa........The Maale Adumim factory has an on-site mosque and a synagogue."